/ 2016 — 2023
Shell Fleet Mobile App UX/UI Audit – Preserved Template
A comprehensive digital solution for small fleet fuel management
Nestled on the breathtaking island of Mallorca, this beautiful studio showcases the epitome of coastal sophistication and timeless elegance. Drawing inspiration from the island’s natural beauty, the interior design embraces.
As you step inside, the studio welcomes you with a light and airy atmosphere, courtesy of floor-to-ceiling windows that frame panoramic views of the azure sea and rugged cliffs.
When Shell approached me in late 2022, they were facing a challenge that’s all too common with business applications, their Fleet App had evolved into something powerful but increasingly complex for users to navigate. Fleet managers were struggling with daily tasks, and adoption rates weren’t meeting expectations despite the app’s robust capabilities.
They brought me in to conduct a thorough UX/UI audit with the clear mission to make the app more intuitive for growing businesses while preserving its functionality. Beyond just identifying problems, they needed actionable solutions that their development team could implement in stages.
Over the course of three months, I dove deep into user research, analysed customer support data, conducted usability sessions, and collaborated closely with Shell’s product team. What emerged was a comprehensive roadmap for transformation which balanced quick wins with strategic long term improvements.
Natural materials such as rattan, wood, and linen add warmth and texture, while carefully placed decorative elements celebrate Mallorca’s rich cultural heritage.
This palette consists of varying shades, tints, and tones of a single color. They are often used in various creative fields such as graphic design, interior design, fashion, and more.
Pastel colors are soft, muted hues that are often associated with spring and calmness. They can create a gentle and soothing effect.
